Many of the common household items that you have stored away were originally designed by a team of corporate marketers and testers who did away with the initial idea for the product. But what if we started using these everyday items in the way they were intended to be used by their inventors? If we did that we would find out that there are some very bizarre uses for our kitchen and bathroom staples.
Mountain Dew Was Not Intended to be a Soda
Mountain Dew has been loved for many years by teens, small kids, and adults alike. And while you may swear that you don’t give your child sugary sodas to all your friends on Facebook we all know the truth. Mountain Dew is addictive and there may be a good reason. It turns out that the drink your teen inhales 24/7 was originally meant to be an alcoholic mixer.
Mountain Dew was marketed to be consumed with whiskey. When it first came out, it was sold as a mixer, and designed to be served with whiskey as a cocktail that was like whiskey sour. They even used a hillbilly moonshiner as their mascot, and named themselves after a liquor “Mountain Dew”, which was Appalachian slang for moonshine.
But Mountain Dew wasn’t alone Sprite also started out the same way. It was sold as a tart mixer for whiskey. The first milkshakes were also loaded down with whiskey too. The first mention of one, written in 1885, describes milkshakes as an “eggnog type of drink made with eggs and whiskey and served as a tonic as well as a treat.”
Kleenex Tissues Were Used as Filters for Gas Masks
Before they were known as Kleenexes, the tissues were an invention that no one knew what to do with. They had a catchy and highly marketable name, “creped cellulose wadding”, but there wasn’t one person who knew how they could be applied.
During WWI, it became very clear that this new product was destined to be used in gas masks. Kimberly-Clark earned a contract with the US military, as they lined their gas masks with tissue to protect US soldiers from the harmful effects of mustard gas.
The war provided the tissues with a big market, the company could even sell excess paper as dressing for wounds. But when the war ended, they had to come up with another use for them. So, the product became known as “Kleenex” and it was sold for the specific purpose of cleaning off cold cream. Their use broadened in time and today Kleenex tissues are used for practically everything aside from what they were initially made for.
Bubble Wrap Was Not Meant to Be Our Favorite Shipping Supply
As it turns out, Bubble Wrap was never meant to be used to protect fragile items in the mail. It was supposed to be a high-class home accessory. When it was first invented in 1957, it was intended to be used as a 3D wallpaper. (A house wallpapered in BUBBLE WRAP?? Yes Please!) The inventors Alfred W. Fielding and Marc Chavannes sealed two shower curtains together, allowed air bubbles to remain between them, and tried to sell them to wealthy people as soft, cushiony papering for their walls.
And no one was interested (rich people in the 50s had no idea what to do with their money apparently), It turns out Americans didn’t want their walls made from bubble wrap. So, Fielding and Chavannes decided to sell it as greenhouse insulation instead. It took them until the 1960s before the pair finally found a viable use for bubble wrap in the packing industry.
Lucky Charms Have the Peanuts Kids Love!
Lucky Charms, the cereal that contains yummy marshmallow goodness was initially supposed to be filled with peanuts. A man who worked for General Mills named John Halahan wanted to give kids a dish that he was sure they’d love, peanuts in milk.
For some reason the idea didn’t take off (no one wanted soggy cereal and crunchy peanuts?). He tried experimenting with circus peanuts and placed them in a bowl of Cheerios. Thrilled with the new result, he went into the office the next day and insisted that this needed to be the company’s next breakfast cereal.
General Mills agreed, but on one condition. They wanted to replace all of Holahan’s ideas with better ones. They swapped out the peanuts with marshmallows, cut into shapes modeled after a charm bracelet craze that they were sure was goig to be completely forgotten after a year.
Lucky Charms became a great hit and it all had to do with the colorful marshmallows and pretty much nothing to do with Holahan’s ideas.